T-Mobile
CES ‘23

T-Mobile and SpaceX’s CES collaboration presented a new vision for coverage: connectivity that could extend beyond the limits of terrestrial infrastructure. Built around Starlink Direct to Cell technology, the initiative sought to connect customers in many remote areas that previously lacked traditional cellular coverage.t-mobile

As Associate Creative Director, I directed a motion-led installation that synchronized the store’s upstairs and downstairs display network into one immersive environment. Rather than treating each screen as an individual asset, I developed the content as a single visual system—using coordinated sequences to tell a seamless story of coverage reaching beyond the horizon.

We also partnered with a local artist to create playful, limited-edition phone accessories, extending the experience beyond the screens and adding a tactile, human expression to the partnership.