T-Mobile
Holiday ‘24

T-Mobile’s 2024 holiday campaign transformed the Un-carrier into an immersive in-store experience with magenta, warm bokeh lighting, reflective gift imagery, and polished displays. The festive, playful, premium look used holiday symbols and relatable moments to highlight the carrier’s role in seasonal connections. The campaign drove strong results—2.0M net adds in Q4 and 6.3M for the year—and boosted acquisition into 2025.

As Associate Creative Director and lead creative, I managed the campaign from concept to production, maintaining a cohesive visual system across retail and OOH touchpoints. I directed print graphics, physical displays, window clings, digital and in-store screens, and motion design. Work ranged from traditional retail fixtures and promotional messaging to large-scale experiential formats like Times Square 3D billboards and full-wall in-store installations, ensuring every execution was visually connected, culturally relevant, and aligned with the holiday platform.