T-Mobile
Holiday ‘22

For Holiday. All. The. Way., T-Mobile’s holiday campaign was built around one energetic visual gesture: a stream of festive objects swirling together to create the brand’s T-logo. The concept transformed giftable seasonal icons into a recognizable, ownable expression of momentum, connection, and celebration.

As the lead creative, I was in charge of turning that gesture into a complete cross-channel experience. The campaign extended from printed window clings and physical retail introducers to animated content and large-scale 3D billboards, each requiring the system to work across radically different scales, materials, viewing distances, and production conditions.

A rigorous 3D workflow supported the work, including continuous render review and print tests to validate color, dimensionality, finish, and image quality before release. This process ensured that the campaign’s bright, playful visual world held together from the smallest in-store element to its largest public-facing execution.