T-Mobile
Holiday ‘23

For Holiday 2023, T-Mobile activated Holiday Mode: On with an energetic campaign that made seasonal connection feel immediate, playful, and always available. The visual world used large-scale 3D holiday imagery to bring the “on” idea to life, pairing expressive storytelling with T-Mobile’s network message and holiday device offers.

As Associate Creative Director and lead creative, I served as a key creative partner to the 3D team, helping shape the campaign from early visual exploration through final execution. I provided direction on creative concept, composition, styling, lighting, materials, camera perspective, and how the imagery would perform across individual formats. Working from a large 3D library of thousands of renders, the role involved the selection, refinement and adaptation of assets for promotional print to digital content, OOH, motion, and environmental installations. We maintained a consistent system across each execution, turning a high-volume, technically complex asset pipeline into a unified holiday campaign built to stay on across every customer touchpoint.