T-Mobile
Holiday ‘21

T-Mobile’s Together We Holiday campaign brought the season back to what matters most: the connections that keep people close. The emotional platform paired festive storytelling and customer offers with T-Mobile’s network message, contributing to a strong holiday acquisition period in which the company reported more than 1.7 million postpaid net customer additions in Q4.t-mobile

As Associate Creative Director, the work centered on creating a flexible library of dimensional ribbon ornaments for the campaign. Working alongside 3D and motion teams, those elements were developed into high-resolution compositions built to perform across window clings, large-format print, and a wide range of retail and campaign imagery. The result was a scalable holiday visual system that gave Together We Holiday a warm, celebratory expression at every size.